{"id":5697,"date":"2025-06-30T10:20:15","date_gmt":"2025-06-30T08:20:15","guid":{"rendered":"https:\/\/seofiable.com\/?p=5697"},"modified":"2025-07-14T09:57:07","modified_gmt":"2025-07-14T09:57:07","slug":"larquitectura-web-que-google-enten-i-els-usuaris-tambe","status":"publish","type":"post","link":"https:\/\/seofiable.com\/ca\/larquitectura-web-que-google-enten-i-els-usuaris-tambe\/","title":{"rendered":"L&#8217;arquitectura web que Google ent\u00e8n (i els usuaris tamb\u00e9)"},"content":{"rendered":"<blockquote>\n<p data-start=\"88\" data-end=\"339\"><strong data-start=\"88\" data-end=\"339\">Una bona arquitectura web no consisteix a posar men\u00fas bonics. Consisteix en qu\u00e8 Google entengui la teva web. I, sobretot, en qu\u00e8 els usuaris no en fugin al cap de tres clics. Aqu\u00ed t\u2019expliquem com estructurar la teva web perqu\u00e8 funcioni de veritat.<\/strong><\/p>\n<\/blockquote>\n<h3 data-start=\"341\" data-end=\"389\">Per qu\u00e8 \u00e9s tan important l&#8217;arquitectura web?<\/h3>\n<p data-start=\"391\" data-end=\"502\">Perqu\u00e8 una web mal organitzada confon. A Google. Als usuaris. A tu mateix quan intentes afegir una nova secci\u00f3.<\/p>\n<p data-start=\"504\" data-end=\"533\">Una estructura clara ajuda a:<\/p>\n<ul data-start=\"535\" data-end=\"692\">\n<li data-start=\"535\" data-end=\"570\">\n<p data-start=\"537\" data-end=\"570\">Millorar el posicionament (SEO)<\/p>\n<\/li>\n<li data-start=\"571\" data-end=\"597\">\n<p data-start=\"573\" data-end=\"597\">Facilitar la navegaci\u00f3<\/p>\n<\/li>\n<li data-start=\"598\" data-end=\"655\">\n<p data-start=\"600\" data-end=\"655\">Augmentar el temps a la web i reduir la taxa de rebot<\/p>\n<\/li>\n<li data-start=\"656\" data-end=\"692\">\n<p data-start=\"658\" data-end=\"692\">Guiar l\u2019usuari cap a conversions<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"694\" data-end=\"782\">No et passa que, quan entres en una web embolicada, tens ganes de tancar-la? Doncs aix\u00f2.<\/p>\n<h3 data-start=\"784\" data-end=\"834\">Diagn\u00f2stic: la teva web est\u00e0 mal estructurada?<\/h3>\n<p data-start=\"836\" data-end=\"861\">Algunes senyals d\u2019alarma:<\/p>\n<ul data-start=\"863\" data-end=\"1110\">\n<li data-start=\"863\" data-end=\"900\">\n<p data-start=\"865\" data-end=\"900\">No saps quants nivells t\u00e9 el men\u00fa<\/p>\n<\/li>\n<li data-start=\"901\" data-end=\"947\">\n<p data-start=\"903\" data-end=\"947\">Els usuaris es perden o repeteixen accions<\/p>\n<\/li>\n<li data-start=\"948\" data-end=\"1007\">\n<p data-start=\"950\" data-end=\"1007\">La teva taxa de rebot \u00e9s alta i el temps de sessi\u00f3 baix<\/p>\n<\/li>\n<li data-start=\"1008\" data-end=\"1063\">\n<p data-start=\"1010\" data-end=\"1063\">Google Search Console no indexa b\u00e9 el teu contingut<\/p>\n<\/li>\n<li data-start=\"1064\" data-end=\"1110\">\n<p data-start=\"1066\" data-end=\"1110\">Tens URL duplicades o dif\u00edcils de recordar<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1112\" data-end=\"1199\">O el cl\u00e0ssic: els clients et pregunten coses que ja s\u00f3n a la web&#8230; per\u00f2 no les troben.<\/p>\n<h3 data-start=\"1201\" data-end=\"1250\">Com ent\u00e9n Google l&#8217;estructura de la teva web?<\/h3>\n<p data-start=\"1252\" data-end=\"1359\">Google no veu el teu disseny. El que veu \u00e9s el codi, la jerarquia d\u2019URL, els enlla\u00e7os interns i el sitemap.<\/p>\n<p data-start=\"1361\" data-end=\"1424\">El que espera trobar \u00e9s una estructura l\u00f2gica en forma d\u2019arbre:<\/p>\n<ul data-start=\"1426\" data-end=\"1570\">\n<li data-start=\"1426\" data-end=\"1464\">\n<p data-start=\"1428\" data-end=\"1464\">Un inici clar (l\u2019arrel de l\u2019arbre)<\/p>\n<\/li>\n<li data-start=\"1465\" data-end=\"1512\">\n<p data-start=\"1467\" data-end=\"1512\">Branques principals (categories o seccions)<\/p>\n<\/li>\n<li data-start=\"1513\" data-end=\"1570\">\n<p data-start=\"1515\" data-end=\"1570\">Fulles ben etiquetades (articles, productes, p\u00e0gines)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1572\" data-end=\"1717\">A m\u00e9s, valora molt que els enlla\u00e7os interns connectin tot de manera coherent. No cal enlla\u00e7ar-ho tot amb tot, per\u00f2 s\u00ed que tingui un sentit l\u00f2gic.<\/p>\n<p data-start=\"1719\" data-end=\"1820\">I compte: si tu no decideixes aquesta estructura, Google ho far\u00e0 pel seu compte. I no sempre encerta.<\/p>\n<h3 data-start=\"1822\" data-end=\"1876\">Bones pr\u00e0ctiques per a una arquitectura web efica\u00e7<\/h3>\n<p data-start=\"1878\" data-end=\"2027\"><strong data-start=\"1878\" data-end=\"1935\">1. Organitza el contingut segons la intenci\u00f3 de cerca<\/strong><br data-start=\"1935\" data-end=\"1938\" \/>No ho barregis tot. Agrupa per categories que responguin al que busquen els teus usuaris.<\/p>\n<p data-start=\"2029\" data-end=\"2208\"><strong data-start=\"2029\" data-end=\"2086\">2. M\u00e0xim 3 clics fins a qualsevol contingut rellevant<\/strong><br data-start=\"2086\" data-end=\"2089\" \/>La famosa regla dels tres clics encara \u00e9s \u00fatil. Si hi ha p\u00e0gines amagades, ni Google ni les teves visites les trobaran.<\/p>\n<p data-start=\"2210\" data-end=\"2351\"><strong data-start=\"2210\" data-end=\"2250\">3. Utilitza URL netes i jer\u00e0rquiques<\/strong><br data-start=\"2250\" data-end=\"2253\" \/>Exemple dolent: <code data-start=\"2269\" data-end=\"2301\">elteudomini.com\/page.php?id=24<\/code><br data-start=\"2301\" data-end=\"2304\" \/>Exemple bo: <code data-start=\"2316\" data-end=\"2351\">elteudomini.com\/serveis\/seo-local<\/code><\/p>\n<p data-start=\"2353\" data-end=\"2510\"><strong data-start=\"2353\" data-end=\"2405\">4. Sitemap actualitzat i robots.txt sense errors<\/strong><br data-start=\"2405\" data-end=\"2408\" \/>Si no ho tens ben configurat, Google es pot estar perdent p\u00e0gines importants\u2026 o indexant escombraries.<\/p>\n<p data-start=\"2512\" data-end=\"2656\"><strong data-start=\"2512\" data-end=\"2547\">5. Enlla\u00e7os interns amb criteri<\/strong><br data-start=\"2547\" data-end=\"2550\" \/>Pensa en els teus enlla\u00e7os interns com si fossin senyals de tr\u00e0nsit de la web. Han de guiar, no confondre.<\/p>\n<p data-start=\"2658\" data-end=\"2803\">Per exemple, si est\u00e0s parlant d\u2019optimitzar la teva web, pots enlla\u00e7ar amb el teu servei de <a href=\"https:\/\/seofiable.com\/ca\/creacio-de-pagines-web\/\">disseny i creaci\u00f3 web<\/a> o amb una <a href=\"https:\/\/seofiable.com\/ca\/auditoria-i-consultoria-seo\/\">auditoria t\u00e8cnica SEO<\/a>.<\/p>\n<h3 data-start=\"2805\" data-end=\"2853\">Quina estructura funciona millor per al SEO?<\/h3>\n<p data-start=\"2855\" data-end=\"2895\">Dep\u00e8n del tipus de web, per\u00f2 en general:<\/p>\n<ul data-start=\"2897\" data-end=\"3178\">\n<li data-start=\"2897\" data-end=\"3011\">\n<p data-start=\"2899\" data-end=\"3011\"><strong data-start=\"2899\" data-end=\"2928\">Per a una web corporativa<\/strong>: Inici \u2192 Serveis \u2192 P\u00e0gines de servei individuals \u2192 Blog \u2192 Articles per categoria<\/p>\n<\/li>\n<li data-start=\"3012\" data-end=\"3095\">\n<p data-start=\"3014\" data-end=\"3095\"><strong data-start=\"3014\" data-end=\"3036\">Per a un ecommerce<\/strong>: Inici \u2192 Categories \u2192 Subcategories \u2192 Fitxes de producte<\/p>\n<\/li>\n<li data-start=\"3096\" data-end=\"3178\">\n<p data-start=\"3098\" data-end=\"3178\"><strong data-start=\"3098\" data-end=\"3131\">Per a un blog o mitj\u00e0 digital<\/strong>: Inici \u2192 Categories \u2192 Articles \u2192 Relacionats<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3180\" data-end=\"3300\">I sobretot: evita els carrerons sense sortida. Cada p\u00e0gina hauria de conduir cap a una altra. O almenys cap a una acci\u00f3.<\/p>\n<h3 data-start=\"3302\" data-end=\"3341\">I si he de refer tota l&#8217;estructura?<\/h3>\n<p data-start=\"3343\" data-end=\"3443\">No passa res. Millor fer-ho ara que continuar amb un Frankenstein digital. Aix\u00f2 s\u00ed, fes-ho amb cura:<\/p>\n<ul data-start=\"3445\" data-end=\"3630\">\n<li data-start=\"3445\" data-end=\"3490\">\n<p data-start=\"3447\" data-end=\"3490\">Planifica redireccions 301 si canvies URL<\/p>\n<\/li>\n<li data-start=\"3491\" data-end=\"3542\">\n<p data-start=\"3493\" data-end=\"3542\">Actualitza el sitemap i l\u2019estructura d\u2019enlla\u00e7os<\/p>\n<\/li>\n<li data-start=\"3543\" data-end=\"3584\">\n<p data-start=\"3545\" data-end=\"3584\">Revisa els men\u00fas i les rutes internes<\/p>\n<\/li>\n<li data-start=\"3585\" data-end=\"3630\">\n<p data-start=\"3587\" data-end=\"3630\">Fes-ho a poc a poc si la web \u00e9s molt gran<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3632\" data-end=\"3753\">Un redisseny d\u2019arquitectura ben fet pot disparar el teu tr\u00e0nsit i les conversions. Encara que no sempre es noti l\u2019endem\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una bona arquitectura web no consisteix a posar men\u00fas bonics. Consisteix en qu\u00e8 Google entengui la teva web. I, sobretot, en qu\u00e8 els usuaris no en fugin al cap de tres clics. Aqu\u00ed t\u2019expliquem com estructurar la teva web perqu\u00e8 funcioni de veritat. Per qu\u00e8 \u00e9s tan important l&#8217;arquitectura web? Perqu\u00e8 una web mal organitzada [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,26],"tags":[],"class_list":["post-5697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-cat","category-auditoria-seo"],"_links":{"self":[{"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/posts\/5697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/comments?post=5697"}],"version-history":[{"count":3,"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/posts\/5697\/revisions"}],"predecessor-version":[{"id":5701,"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/posts\/5697\/revisions\/5701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/media\/5694"}],"wp:attachment":[{"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/media?parent=5697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/categories?post=5697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seofiable.com\/ca\/wp-json\/wp\/v2\/tags?post=5697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}